JAKARTA: Mark Elliot Zuckerberg not familiar with Nur Hasan Kurniawan from the Holy, the smallest district in Central Java. Mark was not an agent of financial institution pension funds (Pension) or daily management of the Association of Financial Institutions Pension Fund (ADPLK) where Nur Hasan activity.
Both are berparak, but they have the same ghirah in a much different field. Mark, 26 years old, with a brilliantly able to create the greatest social networking is up, while Nur Hasan, 37 years old, not to be outdone, his spirits still surge to encourage socialization DPLK industry nationally.The genius of Mark this month, was ordained as a Person of the Year by TIME magazine as quoted by the official website of a leading weekly magazine in the United States this month. Former students drop out of Harvard University is considered to have a significant impact during 2010.
This award was formerly known as Man of the Year is given to people who are considered most influential in the world for a year and not necessarily in a positive way.
So what Mark's relationship with DPLK especially Nur Hasan? Actually, Mark would not think major work will be one of the most powerful engine in the wilds of social networks in the world today, even Indonesia.Facebook and other social networking media was considered potentially be used by the insurance industry, Pension, and multi-finance to be used to market products and other benefits. That is now beginning to realize the financial industry.
"The potential for marketing products through up DPLK us that there is much less in ADPLK always put how socialization to the community what it is DPLK," said Nur Hasan who is also Director of the Pension Group Saving essence is, earlier this week.
Pension is a pension plan established by a bank or insurance company to hold the pension plan for both individual employees and the self-employed.
Nur Hasan said it opened the eyes of the progress of social networking and will adjust in line with efforts to encourage socialization DPLK on the website. "There are many programs that exist DPLK site can be socialized and simulation pass up. We were led to it, "he said.
Business Development Director of PT Mitra Integration Komputindo Educate Sunardi assess how powerful the growth of social networking sites al Facebook, Twitter, and his friends.
According to him, great business potential achieved if the insurance companies and other financial institutions to harness the power of social networking. "Every company engaged in consumer services such as insurance and pension funds have to see the media space. Today is no longer the conventional media, television and radio but no new media, social media, "he said.
The advantage, says Didik, with new media consumers to directly respond to what is offered considering two-way communication-based networks or narrowcasting rather than broadcasting as conventional media.
Educate true. At sites such as Alexa ranking, the highest posted 500 sites are accessible and up finished second to Google.com. In Indonesia, earlier this week Alexa record up was first on top of 100 sites followed by Google.co.id and Google.com.
Up not only the first sequence in Indonesia but Malaysia, Singapore, Turkey, and the Philippines. Unfortunately there is no data related ditel how many millions of users. But when typing the word "up" through Google, there are 3.8 mylar. Compare with "Twitter" as much as 2.2 billion, the word "Insurance" as many as 12.5 million, and as many as 41,500 words for the word "multi".
Limited promotion
Managing Director of PT BNI Life Insurance Hendrisman Rahim agrees this analysis. He said he had even square off to prepare information systems to support marketing through Facebook. Not only the promotion but the simulations and other advantages.
"I think we should do so, because if engga be left behind. We've got about it [social networking], "he said.
Indeed there are several institutions which began to market itself but is merely limited to the promotion of al Pertamina Pension Fund, Pension Fund Danareksa, BNI Pension Funds and Life Insurance Tugu Mandiri. Even up used by PT Asuransi Jiwa Bakrie (Bakrie Life) for the campaign tagline "Failure to pay does not mean there is no way out".
Unfortunately, despite much promotion, Educate assess the insurance industry and pension funds are generally not quite understand the impact of social media is still constrained given the business priorities. Supposedly, she said, next year promotion and simulation can be completed so that the marketing of products much easier.
Simply put, he said, with a promotion through social networks, agent or insurance salesperson DPLK can be raised into the financial advisor or financial advisor.
"The most difficult is the change in thinking of ideas later taken other companies because there is openness and more.
When fully complete, brilliant idea Mark not only used to fool around by some communities in Indonesia but with up to help Nur Hasan and Pension and insurance industry in general to give more meaning in determining pension and business risks. And could have been second to know each other if one day Mark attracted so participants DPLK
